By and large, predicting box office grosses is nearly impossible. I think I can ballpark what a film might do as well as anyone, and still you get things bombing or blowing up against all logic and reason. As well as anyone thought The Dark Knight would do last year, no one figured it to be the second highest grossing movie of all time. No one. Just like no one saw Titanic doing what it did in 1997.
Now last year, going into the summer, I did say – to those who would listen, which weren’t many folks – that I thought you’d see seven movies gross over $200 million, and six of them actually did – TDK, Indiana Jones and the Kingdom of the Crystal Skull, Iron Man, Wall-E, Kung Fu Panda, and Hancock. The one that didn’t was the surprising disappointment Prince Caspian from the Narnia series. So, with this as rousing proof that for once I sort of knew what I was doing, I would like to impart that onto this summer’s crop of films as well. Continue reading
Knowingly Undersold 